Edward Jones is a 90-year-old investment firm that only works with individual investors. When it comes to money, being slow and boring is much more important than being fast and sexy. EdwardJones is the slow and boring investment firm and that’s how they like it.
A series of billboards would be spaced out in a row along a highway.
An ad in the Financial Times would tout the benefits of smart, long-term investing using the aesthetics of a scam ad.