How do you relaunch an online brokerage brand? If you're TradeStation, you give away free haircuts. We got a fresh look so we decided to give you a fresh look, too.

We created a popup barbershop in the heart of The Oculus in NYC. We gave away free haircuts, blowouts, and blue hair dye and extensions. It was an unexpected, exciting way to introduce ourselves to people other than our hardcore trading audience. 

Plus, I got to host some awesome trivia competitions. 

And you better believe we did a case study.

Check out some photos from the TradeStation Barbershop:

Did you know that soldiers and traders have a lot in common? TradeStation salutes helps active military, veterans, and first responders take on the market with discounted trading and specialized educational material. 

Here are some headers we did for TradeStation's IRA. And in case you're wondering, yes, a line that not only explicitly mentions an alcoholic beverage but actually suggests that someone might drink it actually ran. 

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