How do you ask people to pay attention to your fresh new look? Give them a fresh new look, too.
We created a popup barbershop in the heart of The Oculus in NYC. We gave away free haircuts, blowouts, and blue hair dye and extensions. We hosted meditations, platform demos, and even some awesome trivia competitions (hosted by yours truly).
Here’s our case study. And in case you’re wondering, yes, people will put on communal blue wigs if the photo op is right.
Did you know that soldiers and traders have a lot in common? TradeStation salutes helps active military, veterans, and first responders take on the market with discounted trading and specialized educational material.
And in case you're wondering, yes, a line that not only explicitly mentions an alcoholic beverage but actually suggests that someone might drink it actually ran.
