How do you relaunch an online brokerage brand? If you're TradeStation, you give away free haircuts.

With a new brand look and platform redesign, TradeStation just got a fresh look. And now, we want to give you a fresh look. As an online brokerage well known among hardcore traders, we got a chance to reintroduce ourselves, channeling Wall Street by way of TradeStation's hometown Miami.

We created a popup barbershop in the heart of The Oculus in NYC. We gave away free haircuts, blowouts, and blue hair dye and extensions in addition to hosting trivia competitions and guided meditations. 

Did you know that soldiers and traders have a lot in common? TradeStation salutes helps active military, veterans, and first responders take on the market with discounted trading and specialized educational material. 

Here are some headers we did for TradeStation's IRA. And in case you're wondering, yes, a line that not only explicitly mentions an alcoholic beverage but actually suggests that someone might drink it actually ran. 

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