Verizon is on a warpath against lag. To show off our dedication, we highlighted how life gets peculiar when game glitches appear IRL.
AdAge Small Agency Awards (Gold, Campaign of the Year, Integrated)
MUSE Awards (Platinum Winner, Experiential & Immersive)
The Drum Awards (Nominated, Out Of Home, Disruptive)
To show how lag-related glitches can ruin everything, we created video billboards that blend into the buildings they were placed on.
AdAge Small Agency Awards (Gold, Campaign of the Year, Integrated)
MUSE Awards (Platinum Winner, Outdoor Advertising)
We turned the question “Got any games on your phone?” into an anthem for gaming on-the-go.
Did you get all the trophies/achievements for Twitter yet? We created a Choose Your Own Adventure–style game that unfolded live based on people’s responses to Twitter polls. You can play the game yourself here (or see what Twitter picked).
For League of Legend’s North American Championship, we celebrated real fans by making them the Sixth Champion (like the video game equivalent of Seattle Seahawk’s 12th Man).
And we put lag on blast across the metaverse.
ggwp